Rihanna wanted to surprise people with a bold and daring video that follows the story she tells in the lyrics of the song. We had to find a balance between a MTV pop music video and a narrative film.
To make that revenge story playfull with a pop vibe we’ve treated it a bit like an exploitation movie, approaching violence with humor and 35mm's vibrating colors. Rihanna takes her abductee through a wild road trip in which she plays with her like a cat with its prey.
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