• Loading…

Megaforce / Rihanna - Bitch better have my money

Award: Wood Pencil

Wood Pencil / Music Videos / Cinematography for Music Videos / 2016

Rihanna wanted to surprise people with a bold and daring video that follows the story she tells in the lyrics of the song. We had to find a balance between a MTV pop music video and a narrative film.

To make that revenge story playfull with a pop vibe we’ve treated it a bit like an exploitation movie, approaching violence with humor and 35mm's vibrating colors. Rihanna takes her abductee through a wild road trip in which she plays with her like a cat with its prey.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again