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Namie Amuro "Golden Touch"

Award: Wood Pencil

Wood Pencil / Music Videos / Interactive Music Videos / 2016

This is a music video made by PARTY NY & LOGAN, for the song “Golden Touch” by Namie Amuro (The Queen of J-Pop) from her new album “_genic”. We wanted to create a music video that allows you to virtually experience how it feels to have a “Golden Touch”; by placing your finger in the center of the screen, it makes you feel as though you are touching and interacting with what’s occurring in the video. Despite the fact it was sung in Japanese, the video was widely shared and viewed around the world more than 12 million times, successfully introducing Namie Amuro to the new global audience.

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