• Loading…

Namie Amuro "Golden Touch"

Award: Wood Pencil

Wood Pencil / Music Videos / Interactive Music Videos / 2016

This is a music video made by PARTY NY & LOGAN, for the song “Golden Touch” by Namie Amuro (The Queen of J-Pop) from her new album “_genic”. We wanted to create a music video that allows you to virtually experience how it feels to have a “Golden Touch”; by placing your finger in the center of the screen, it makes you feel as though you are touching and interacting with what’s occurring in the video. Despite the fact it was sung in Japanese, the video was widely shared and viewed around the world more than 12 million times, successfully introducing Namie Amuro to the new global audience.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again