The Bundaberg Rum & Cola can was once an Australian legend. In 2015 we revived it, with ‘Cheers to a legend’.
11 legends were anointed and their face was emblazoned on a can. Or rather, two cans. Cheers them to complete a face, then scan it using the Bundaberg app and you’re delivered the ridiculous tale of that legend’s life.
But folklore was never meant to be factual. And that’s why you can also mash legends together, creating new legends.
In total, there were 121 unique combinations. The campaign allowed every Aussie to add their own strange chapter to our national folklore.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.