Donation Badges
Award: Wood Pencil
Wood Pencil / Media / Use of PR / 2016
To show Brazilians the importance of being a donor, we used the national passion: football. Partnering with Vitória, one of the biggest teams in Brazil, we created a new jersey with a detachable velcro badge. The action was launched during a game of one of the country’s major national championships. A new way of making substitutions. For the first time, first team players left the field literally donating the badge on their jersey to the second team player, who entered the pitch wearing a badge-less uniform.
Are you credited on this winning entry?
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