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Award: Graphite Pencil

Graphite Pencil / Media / Use of Retail Media / 2016

The Food Bank in Colombia is a foundation that collects funds in order to deliver daily a plate of food to over 78 thousand children suffering from malnutrition. With the purpose of increasing the amount of online donations, we spoke to some of the main e-commerce websites and asked them to duplicate the photographs of their products, the same photo, but with some food in it. Therefore, online shoppers could choose to either click on the "ADD TO CART" or "AID TO CART" button and donate a small amount of money which later would become food.

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