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Women's Aid-Interaction

Award: Wood Pencil

Wood Pencil / Media / Use of Interaction / 2016

We wanted to show people they have the power to stop domestic violence. So we created an interactive digital experience, displaying an image of a beaten women. If people ignored her, she remained the same. But if people noticed her, her bruises would fade. Facial-recognition cameras made this transition seamless. The campaign rose to global prominence, reaching 326.9 million people.

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