Most Kiwis associate family violence with low socio-economic groups. But in reality, it affects everyone, including 1/4 of high-income homes. But no one knew, and couldn’t help. So we partnered with NZ’s leading home magazine and revealed the truth. We created an article showcasing a new designer home in an upmarket suburb. The article looked and read just like regular content but in the copy and pictures, we placed tell-tale signs that all was not ok. The ad sparked national conversation, reaching 1/4 of NZ and resulted in a 15% increase in inquiries at the government website.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.