• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Looking For You

Award: Wood Pencil

Wood Pencil / Integrated & Innovative Media / Innovative Media / 2016

How do you create a really targeted, personal experience that has all the emotional theatre that only big OOH digital screens can bring to bear? That was the question the Battersea Dogs Home team asked themselves when the 150 year old, world famous charity asked for help in raising awareness of how loveable and smart rescue dogs are. Cue some super smart technology and a doggy, Barley, that could follow you around from one digital OOH screen to another, interacting with you as you passed, barking to get your attention and pointing you towards the call-to-action.

  • Looking For You
  • Looking For You

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again