Beer Tooth Implant
Award: Wood Pencil
Wood Pencil / Integrated & Innovative Media / Earned Media - Small Business (under 50 employees) / 2016
Some players are so passionate about rugby, that they give everything they´ve got for their team. Including their teeth.
Salta Beer wanted to reward them, and give them back the tooth they had lost.
But we weren’t just thinking of giving them a simple tooth implant. In collaboration with industrial designers, dental technicians and dentists, we developed a unique dental piece, specially crafted to open beer.
An implant that’s perfect for third halves, a big part of rugby culture.
Internet did the rest: the idea reached almost everywhere.
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