• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Beer Tooth Implant

Award: Wood Pencil

Wood Pencil / Integrated & Innovative Media / Earned Media - Small Business (under 50 employees) / 2016

Some players are so passionate about rugby, that they give everything they´ve got for their team. Including their teeth.
Salta Beer wanted to reward them, and give them back the tooth they had lost.
But we weren’t just thinking of giving them a simple tooth implant. In collaboration with industrial designers, dental technicians and dentists, we developed a unique dental piece, specially crafted to open beer.
An implant that’s perfect for third halves, a big part of rugby culture.
Internet did the rest: the idea reached almost everywhere.

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