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Award: Wood Pencil

Wood Pencil / Integrated & Innovative Media / Earned Media - Medium Business (50-500 employees) / 2016

In 2014 Brazil was the world Champion in football related violence: 19 deaths and over 100 injured. In order to stop the violence, authorities have tried everything. But hooligans don’t listen to anyone. Or do they? We invited the mothers of 33 hooligans to help doing the security during the most violent game of the season – Sport Recife vs. Náutico. After all, no one wants to get in a fight in front of a mother, especially your own.

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