Faces of the City
Award: Wood Pencil
Wood Pencil / Graphic Design / Data Visualisation / 2016
To promote the new line of United Colors of Benetton, which was inspired by the diversity of today’s modern cities, we set out to prove just how beautiful diversity is. Which is why the new faces for Benetton do not exist. They are statistically accurate data visualizations of every ethnicity living in some of today’s key cities. Using a custom algorithm, and a photo shoot spanning six cities, we turned the ethnic data of each city into a face that has never been seen before. The faces appeared as the face of each city, and as the face of Benetton in print, OOH, online and in store.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.