D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Penny the Orangutan

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters (Graphic Design) / 2016

SOS is a charity that helps protect critically endangered Sumatran Orangutans. We were asked to create a fundraising initiative. We suggested a poster highlighting that a small amount of money can go a long way.

Noticing a correlation between the colour of Orangutans and one penny pieces, we came up with the idea of creating a mosaic of a young Orangutan using nothing but pennies. Instead of constructing it digitally, we physically made it, sorting through over two thousand coins to take advantage of the wide tonal variations found in pennies. SOS were able to auction the framed artwork.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again