Keep up to date with D&AD news, interviews and case studies.

  • Loading…

Resilient Thinking

Award: Graphite Pencil

Graphite Pencil / Graphic Design / Posters (Graphic Design) / 2016

ad:tech Tokyo is one of the largest digital marketing conferences in the world. Our mission was to come up with a symbolic theme that pans through the entire event, and to convey this universal theme intuitively. Everything that enriches our lives keeps an uneasy balance with losing its’ shape and entity. What’s the solution to prevent from losing them? It is to become resilient. Being resilient and everlasting. A concept that we cast to the participants and audience. Resilience is necessary for everything, from society, service, content and ideas. This is embodied in the visual.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again