ad:tech Tokyo is one of the largest digital marketing conferences in the world. Our mission was to come up with a symbolic theme that pans through the entire event, and to convey this universal theme intuitively. Everything that enriches our lives keeps an uneasy balance with losing its’ shape and entity. What’s the solution to prevent from losing them? It is to become resilient. Being resilient and everlasting. A concept that we cast to the participants and audience. Resilience is necessary for everything, from society, service, content and ideas. This is embodied in the visual.
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