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The Burger Report

Award: Wood Pencil

Wood Pencil / Graphic Design / Annual Reports / 2016

We incorporated the most important information from our CR Report with the one thing our partners are interested in: our burgers. After all, these core products make up the foundation of each individual franchisee’s income. In addition, we literally divided the report’s key data into portions in a truly innovative way: the McDonald’s Burger Report.
We presented the CR Report in easy-to-understand bar charts, which were also minimalistic representation of the restaurant’s most successful burgers.

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