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Heineken "Hero" by Nicolai Fuglsig

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2016

“The Hero” is the story of confident women in their almost hopeless search of moderately drinking men in today’s urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler’s famous “I need a hero”.

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