The BFI looks after one of the most important collections of film in the world - films from as early as 1895 to the latest British features just released in cinemas. But film is fragile. And restoring and preserving it is expensive.
The spot was aimed to target film-lovers to aid in continuing this culturally important work.
In addition the objective was to educate about fragility of film as well as Raise funds and support for the BFI’s film restoration efforts.
By reappropriating famous films BFI tell a broader story about the threat to filmmaking.
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