Own your Weekend. Or Someone else will.
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercial Campaigns / 2016
Your weekends are a battleground. It's all too easy to lose it and end up doing something you'd rather not. The British are famously very polite and will often smile and put a brave face on bad situations.
These ads give us a uniquely honest insight into what British people, who have had their weekends owned by things they don’t want to do, are really thinking behind the polite smiles.
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