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#but alive Brendan

Award: Graphite Pencil

Graphite Pencil / Film Advertising / TV Commercials 41-60 seconds / 2016

People don’t understand that just one extra drink can double your chance of being involved in a fatal accident. To cut through and connect with a cynical audience we used a comedic tone of voice to show people in the awkward situation of refusing that second drink. They may, in the short term, be unpopular but, more importantly, they’re alive.

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