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"Rocket Car"

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 41-60 seconds / 2016

An aspiring engineer constructs a rocket car and tests out his invention in the middle of the desert. He attributes his ambition Old Spice Odor Blocker, which he says liberated him from sweat and allowed him to push himself. As he barrels down the barren landscape in his contraption, he wonders whether he should have placed limits on himself or even taken a remedial engineering course. Pieces of the car's exterior start to peel and break away. In the middle of the driver's internal monologue, the car, which by this point is just an metal skeleton, explodes in an inferno.

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