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Distorted Fact

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 121-240 seconds / 2016

Distorted Fact is a real experiment. We invited 6 artists: first, a painter, who was asked to portray a famous journalistic photo. Next was an illustrator, but his point of departure was the painting – he never saw the original photo. And so, 6 artists portrayed the previous work without seeing the original photo. The last one was a photographer. Finally, the original and the last photographs were compared, showing that, with so many intermediaries, the fact was completely distorted. Tagline: The more intermediaries, the more distortion. Get your news from the source. Veja News.

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