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The Rundead

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2016

Brooks is the definitive running company that believes running can change a day, a life, and maybe even the world. In this case, a world beset by a zombie apocalypse. The undead have been a global entertainment phenomenon for decades but are usually portrayed as one-dimensional people eaters. But thanks to the transformational power of running, they gradually progress from stumbling, unfeeling creatures into clear-eyed, happy runners. Because after all, zombies are (were) people too.

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