• Loading…


Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2016

We created a zoetrope cake that tells the story of a small café business growing into a multi-national empire with the help of CA ANZ. The creatives at JOY really wanted interaction between different tiers of the cake. So together we developed ideas like chocolate latte cups filling with icing dripping down from the cake above. The biggest challenge was creating ideas that told each part of the CA story in a zoetrope friendly 32 steps. This forced us to be clever and succinct with our ideas. And making the cake in CG meant the render times were high but the calorie count stayed low.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again