• Loading…

Audi ‘Birth’

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2016

The 100% fully CG animated spot sees Audi’s iconic R8 model giving birth to the sleek new RS3 in a futuristic and atmospheric birthing chamber, marrying mechanic and organic forms together.

Every component of each car as well as the mechanical chamber was crafted in CG using CAD data.

This spot features no live action. Skilled animators used rigging to create a naturalistic movement, helping the animation of the film to bring the sense of organic life and energy to the foreground – ensuring the car held its own against the mechanical and technical aspects.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again