Wind is the third-largest mobile operator and the leading alternative in the fixed line market in Italy. Their payoff is “Closer to you” and their purpose was to have an online corporate video that follows up the themes of closeness and relationship between man and technology.
There’s increasing concern about the virtual drift of digital native, who risk forgetting that the real world is outside their devices. Wind asks for technology to be used with intelligence and commonsense. The message is that some adventures can neither be experienced nor simulated through technology.
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