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Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2016

Our goal was to embody Honda’s spirit of ingenuity through a film technique as innovative as the company itself. In effect, make a film only Honda engineers could and would make. To accomplish this, we looked to our engineers’ most fundamental creative tool: paper. Using stop motion, the on-camera hands of animators flipped through thousands of individually drawn paper illustrations, taking us through six-decades of Honda innovation. Honda is a company powered by dreams, right down to the way they tell their own story.

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