Harvey Nichols - Shoplifter
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2016
The Layzell Brothers teamed up with adam&eveDDB to highlight some of the shady capers some criminals get themselves into attempting to grab a Harvey Nichols freebie. If only they’d heard of the app.
The Layzells carefully sifted through hours of CCTV footage from Harvey Nichols stores, piecing together tales of some of the not so skillful shoplifters. Rather than blurring their faces, the pair cleverly created cartoon caricatures to mask the identities of the guilty. Crime may be no laughing matter, but criminals certainly can be.
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