This is a commercial encouraging people to loosen up and embrace the more spontaneous side of cooking.
The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavour experimentation and explosive taste sensations.
We see cooks throw unusual and enticing dishes together to a rip-roaring freestyle jazz soundtrack, whilst the voice of Lurpak, Rutger Hauer, emphatically steers the show like the leader of the band.
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