• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2016

The typical American diet includes very little fiber, and as a result, more than 73 million Americans suffer from irregularity and constipation. They often experience symptoms - like bloating, irritability, and discomfort - but don’t know that it’s directly caused by their irregularity, or that eating fiber can help. Fiber One asked Michael Bolton to dedicate an anthem of hope to America and its gestating food babies.

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