• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Transport for London - The Tortoise & The Hare

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2016

With today’s teens operating in a fast, always-on world, the edit aims to hero ‘slow’. The cool, mindful world of the tortoise is brought to life with long considered scenes that have an effortless flow. It’s these scenes that punctuate the fast fleeting moments where the hares feature. The hare scenes become more erratic as the film goes on, eventually leading to their downfall.

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