• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…

Audi RS3: Birth

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2016

After recording, we spent time editing in the studio to get the curve right, from initial ‘contractions’ to final push, re-pitching and twisting the recordings to get the car to judder and jolt with the animation. We tested different techniques to morph the car, from phase vocoding to granular sampling. Once we had the right shape, we set on trying to make the car feel more like an animal. We blended it with more organic sounds, morphing it with a gasping exhaling walrus, a snarling bear, a bellowing rhino and a time stretched horse, all to make it sound even more of a beast than it already is

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again