The spot uses a real 999 emergency call made by five-year-old Ellie-Mae, after her mother suffered an epileptic fit, in a new online campaign about teaching children how to contact the emergency services.
Director Frederic Planchon and Editor Sam Rice-Edwards combined home video clips of the girl and her family along with reconstructed footage. The resulting film has been well received with David Reviews giving it 5 stars.
- Frederic Planchon
- Sam Rice-Edwards
- Lucy Gossage
- MPC London
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