• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Priceless Traps

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Press & Poster / 2016

PROBLEM:
In Colombia more than 400.000 people depend on fishery to survive. Lionfish is endangering species vital to their economy, is venomous to human contact and the tools to capture it in a safe way are unaffordable for local fishermen.

THE IDEA:
We created designs with recycled materials that solved two major problems: affordability and safety. Fishermen could build them with their own hands, just following the illustrated booklets with material that could be easily found.

THE RESULTS:
The cost of the weapons was reduced in a 96.4% or more.

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