Life Saving Dot
Award: Wood Pencil
Wood Pencil / Direct / Direct Innovation / 2016
Iodine deficiency is a problem that plagues most of rural India. Women suffer the most and are often the victims of Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. And even though supplements in the form of pills are available, women weren’t in the habit of consuming them.
Almost every Indian woman wears a bindi, a traditional symbol of beauty. Life Saving Dot, an idea that transformed bindis into iodine patches. These were a preventive measure disguised like a traditional beauty adornment. They were distributed to thousands of women across rural India.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.