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Award: Wood Pencil

Wood Pencil / Direct / Direct Acquisition & Retention / 2016

Marc Dorcel, the European leader of the adult film industry has a problem : sex sells but sex is hard to sell.
Marc has launched the first legal high quality film offer. But on the Internet, people get everything illegally for free, especially adult films.
For a limited time, Marc Dorcel has allowed Internet users to enjoy his high quality film offer for free. But under one condition : watching them while always keeping hands on the keyboard ! On Facebook, Twitter, Youtube and Vine, Marc Dorcel dared them to take on the challenge and try #HandsOff expérience.

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