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#MaPlaceEstDansLaSalle

Award: Yellow Pencil

Yellow Pencil / Direct / Direct Response/Press & Poster / 2016

November 13 2015, Paris is under attack. The ‘Bataclan’, a symbolic concert hall is attacked during a performance.
An ideological attack against France, its culture and way of life.

1 month after, the French people were still afraid to go back inside to see shows. A decline of nearly 80% in terms of attendance.

December 18th, the concert halls and theaters decided to unite in act of solidarity to change their name and slogan : MA PLACE EST DANS LA SALLE (MY PLACE IS AT THE SHOW). A symbolic slogan calling to return to performances showing resistance and struggle against the fear.

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