Dallas Pets Alive encounters the same problem each year; around 2.7 million dogs are euthanized in the U.S. after 1-2 weeks because they lack the attention and online exposure they need to find a permanent home. The idea was simple: we named adoptable dogs after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics, one of the most powerful social phenomenon in the world, our new direct and close way to adopt dogs.
- Francisco Arranz
- Arturo Lee
Chief Creative Officer
- Jose Benítez
Head of Art
- Gustavo Zapata
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.