• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Makeup Genius

Award: Wood Pencil

Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2016

There are so many choices in the beauty market and women aren’t sure which brands or products will look good on them.
So L’Oréal Paris had to find a creative way to increase sampling and recruit new consumers through an innovative digital strategy.
Makeup Genius uses augmented reality, creating an interactive experience inspiring consumers to design their looks. It turns women from passive consumers into active creators. They can try products and purchase directly from their mobile. The app allows for playful experimentation, but also reinforces the brand’s reputation for innovation.

  • Make Up Genius
  • Makeup Genius
  • Makeup Genius
  • Makeup Genius
  • Makeup Genius
  • Makeup Genius

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again