The First Ever Pinterest Yard Sale
Award: Wood Pencil
Wood Pencil / Digital Marketing / Tactical Digital Marketing / 2016
All spray paint brands talked about the same thing: protection. So when Krylon needed to stand out from the crowd, we found something a little more interesting to say: spray paint makes old, worthless objects valuable again.
We travelled 690 miles up the World’s Longest Yard Sale, buying 127 worthless items and transforming them with Krylon, then sold them all for a profit in the First Ever Pinterest Yard Sale.
We were the first brand to use Pinterest’s new Buyable Pin functionality, with 69 million social media impressions, 400% more Pinterest followers, and $2.7 million in earned media.
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