The Banner That Makes You Like Banners
Award: Wood Pencil
Wood Pencil / Digital Marketing / Digital Adverts / 2016
We created an interactive banner, which allowed to replace retargeting ads with personal Post-it notes. It uses the same tech websites use to identify you and show the sneakers you only looked at once. Our banner network covered thousands of websites to make sure that people met their Post-it® notes all over the web. If a user clicked on his note, he would land on a Post-it® page, where he could create more stickers or delete them all.
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