The Unforgotten
Award: Wood Pencil
Wood Pencil / Digital Marketing / Online Adverts / 2016
30,000 victims die from gun violence in the US every year. People have become numb to the issue. How do you overcome their apathy and compel them to get involved? You bring back the victims to tell their stories. Introducing Unforgotten, an outdoor installation that features life-like status of gun violence victims in their actual clothes. A mobile app identifies the nametag on each statue, activating a video of the life that was lost but not forgotten. The app connected you to a website where you could read more stories of victims, and immediately take action by signing a petition for change.
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