Educative Wifi
Award: Wood Pencil
Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2016
Due to the ban of conventional advertising at schools, Vodafone initiated a unique cooperation. With 'Educative WiFi', students now have free access to wireless highspeed networks in which the WiFi names are questions from their curriculum. The respective answers to the questions make up the passwords. So in order to get the passwords, students need to do what they’re supposed to in school: learn. That way, we made learning a pleasure and Vodafone became a conversational topic among teachers, students and parents.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.