• Loading…

Straight Outta

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2016

In summer 2015, Universal Pictures partnered with Beats to promote Straight Outta Compton, a biopic of Dr. Dre.
To connect Beats to the film and celebrate every hometown as a state of mind that shapes identity and art, we launched StraightOuttaSomewhere.com. With its simple UX, visitors could create custom memes to rep their own origins.

Artists and athletes from Compton inaugurated the campaign. Other celebrities joined in without any endorsement money.

Results: Within 24 hours, #1 trending topic on Twitter, Instagram, and Facebook.
10.8M visits
6.8M unique visitors
7.9M downloads

  • Straight Outta
  • Straight Outta
  • Straight Outta
  • Straight Outta
  • Straight Outta
  • Straight Outta

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again