MOSCOW REAL GIRLS - INSTAPOSTERS
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2016
Instaposters' is a hybrid mobile/outdoor city takeover by Nike Women. Rooted in mobile, taken onto the streets, and then sent back to Instagram. Personalised, in a way that was surprising for most active girls, it inspired more girls to do action shots. The loop from mobile to the streets and then back online is what made this campaign innovative and effective.
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