• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Instagram Your Fridge

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2016

The Pure Potential of your fridge.

Instagram a photo of your fridge, and Smirnoff will show you how to make a cocktail from the contents, sending you back a personalised recipe video. This ‘planned spontaneity’ felt real and immediate to the audience. Fridges were uploaded, drinks were created, viewed and shared more than a million times (that’s nearly 20% of the adult population of New Zealand). The campaign grew Smirnoff RTD sales by more than 58%. And Smirnoff became the most socially engaged liquor brand for the campaign period in NZ, and the third-most engaged brand overall.

  • Instagram Your Fridge
  • Instagram Your Fridge
  • Instagram Your Fridge
  • Instagram Your Fridge
  • Instagram Your Fridge
  • Instagram Your Fridge

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again