Backup Memory
Award: Wood Pencil
Wood Pencil / Digital Marketing / Digital Tools & Utilities / 2016
Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage.
To preserve their memory, they need solutions that helps them to be continuously connected to their memories.
In real time, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person.
The app exposes regularly the patient to his past and greatly improves his memory.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.