Taxi Patrol
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2016
MyTeksi, a popular smartphone-based taxi booking & dispatching service used by many Malaysians & taxi drivers. Its latest add-on is the MyTeksi Patrol, accessible to taxi drivers only. This feature serves as a notification centre & connects the Royal Malaysia Police Force with the taxi drivers. Once a kidnapping case is lodged, the police sends an alert to all 46,000 taxi drivers nationwide via push notifications. In return, taxi drivers can report back on suspicious activity in real time. The geopositioning technology pinpoints the exact location of the scene to narrow down search efforts.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.