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Taxi Patrol

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2016

MyTeksi, a popular smartphone-based taxi booking & dispatching service used by many Malaysians & taxi drivers. Its latest add-on is the MyTeksi Patrol, accessible to taxi drivers only. This feature serves as a notification centre & connects the Royal Malaysia Police Force with the taxi drivers. Once a kidnapping case is lodged, the police sends an alert to all 46,000 taxi drivers nationwide via push notifications. In return, taxi drivers can report back on suspicious activity in real time. The geopositioning technology pinpoints the exact location of the scene to narrow down search efforts.

  • Taxi Patrol
  • Taxi Patrol
  • Taxi Patrol
  • Taxi Patrol
  • Taxi Patrol
  • Taxi Patrol

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