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Morgan Stanley Digital Signage Times Square

Award: Wood Pencil

Wood Pencil / Digital Design / Digital Design / 2016

In September '15, Morgan Stanley unveiled a refresh of the iconic screens that have wrapped their world headquarters in Times Square since 1996.

These new screens, covering 13,000 sq. ft., carry a range of branding, dynamic content and live data visualization.

A strong visual system was created to be typographic, info-graphic and cinematic, blending data and design to help tell the Morgan Stanley brand story.

Dynamically-generated playlists are tailored to the changing audience and adjust with market changes. This intelligent system constantly reinvents itself, never staying the same.

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