Jacquard
Award: Graphite Pencil
Graphite Pencil / Digital Design / Technological Innovation / 2016
ATAP (Google’s Advanced Technology and Projects group) pioneered a new wearable technology: one that would make it possible to invisibly weave technology into any textile, at a commercial scale. The ambition was to create a raw material which - when used in collaborations between fashion designers and developers - could create garments with interactive surfaces. With Jacquard, entirely new ways of interacting with the world around us will be made possible: from the way we communicate on the move to the way we control our homes.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.