D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

The Last Shot

Award: Wood Pencil

Wood Pencil / Digital Design / Digital Installations / 2016

At NBA All-Star Weekend, ‘The Last Shot’ debuted: a fully immersive LED half-court that let fans virtually recreate two of MJ’s most iconic shots, or freestyle one of their own.
 
As fans entered the 1,200 square foot space, they were surrounded by the visuals and audio from moments in MJ’s career. Whether they chose the 1982 NCAA championship-winning shot, the 1998 game-winner that clinched his 6th NBA ring, or the 2015 freestyle shot – their environment morphed to feature an era-specific and reactive ‘live’ crowd, as well as detailed step-by-step moves on the court beneath them. 

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again