• Loading…

Heartbeat

Award: Wood Pencil

Wood Pencil / Digital Design / Technological Innovation / 2016

Lexus performance cars are designed to connect car and driver for a more thrilling driving experience.

We began by stripping an RC F bare of all its panels and then spraying it with electroluminescent paint.

Wireless heart rate monitoring technology was then connected through a bespoke system that captured and processed the data.

This allowed us to display the driver’s heartbeat on the outside of the vehicle - making it impossible for the driver to hide how they felt about this car.

This is heart racing. This is the new Lexus.

  • Heartbeat
  • Heartbeat
  • Heartbeat
  • Heartbeat
  • Heartbeat
  • Heartbeat

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again