• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / Digital Design / Technological Innovation / 2016

Lexus performance cars are designed to connect car and driver for a more thrilling driving experience.

We began by stripping an RC F bare of all its panels and then spraying it with electroluminescent paint.

Wireless heart rate monitoring technology was then connected through a bespoke system that captured and processed the data.

This allowed us to display the driver’s heartbeat on the outside of the vehicle - making it impossible for the driver to hide how they felt about this car.

This is heart racing. This is the new Lexus.

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